Accelerate delivery, reduce risk, and build quality through intelligent automation and modern practices
Too many teams spend valuable engineering time on repetitive manual tasks—deployments, testing, environment setup—instead of building features that create customer value. Modern automation transforms these operational bottlenecks into reliable, consistent processes that run themselves. The result? Your team focuses on innovation while automation handles the grunt work, delivering faster releases with fewer errors and lower operational costs.
At Amplify, we've modernized engineering practices across dozens of organizations, from startups to Fortune 500 companies. We don't start from scratch—our battle-tested frameworks and patterns let us kickstart modernization efforts quickly, then use AI to accelerate customization for your specific environment. We take an incremental, pragmatic approach: identify high-impact wins, implement them iteratively, and gradually bake these practices into your daily development workflow. No over-engineering, just practical improvements that compound over time.
Seamless Delivery, Zero Drama
We implement continuous integration and deployment pipelines that automate your entire release process—from code commit to production deployment. This includes automated testing, code quality checks, infrastructure provisioning, and deployment orchestration across multiple environments. Whether you're starting from manual deployments or modernizing existing CI/CD tooling, we build pipelines that are reliable, fast, and maintainable.
We work with industry-standard CI/CD platforms and cloud-native tooling, choosing what fits your stack and team best. We configure automated rollbacks, feature flags, and deployment strategies (blue-green, canary) that let you release confidently. The result is a system where every commit is validated automatically, releases happen on-demand rather than on a schedule, and your team can deploy multiple times per day with confidence.
Ship with Confidence, Every Time
Quality isn't a phase or a role—it's your product. Users experience quality in every interaction—bugs, slow performance, and poor experiences work directly against the value you're trying to deliver. Their perception becomes your reality in the market. We help teams build quality into every stage of development through automated testing, code reviews, and continuous validation. This includes establishing testing frameworks, building test suites for existing code, implementing continuous testing in CI/CD pipelines, and creating quality gates that prevent broken code from reaching production.
Our approach balances thoroughness with pragmatism. We focus on testing what matters most—critical business logic, integration points, and areas prone to regression—rather than chasing arbitrary coverage metrics. We also help teams adopt practices like test-driven development where appropriate, implement visual regression testing for UI changes, and set up automated performance and security testing. The result is software that ships with confidence, fewer production incidents, and faster feedback loops when issues do occur.
Unite Teams Around What Matters
Development teams face wildly different challenges depending on organizational maturity. In large enterprises, engineers struggle with heavyweight processes, unclear priorities, and the classic "need better requirements" problem. In startups, there's often no process at all—just chaos and conflicting priorities. Both extremes create the same toxic dynamic: an "us versus them" mentality between engineering and the business, where developers feel like order-takers rather than problem-solvers.
We help organizations design and implement processes that break down these barriers and refocus everyone on generating customer value. This means establishing clear prioritization frameworks, creating effective communication rhythms between product and engineering, implementing feedback loops that surface what's actually working in production, and building collaborative practices that make trade-offs transparent. Whether you need to introduce structure where there is none or streamline processes that have become bureaucratic, we work incrementally to create sustainable workflows that help teams ship regularly, learn continuously, and stay aligned on what matters most.
Modernize Without Starting Over
Legacy systems exist because they're valuable—they represent years of business logic, domain knowledge, and proven reliability. If a system is still running, it's because it delivers real value to your business. But that value often comes with a cost: expensive maintenance, outdated technology stacks that make hiring difficult, and architectural decisions that can't adapt well to modern technical requirements or business needs.
We help you modernize these systems strategically without throwing away the valuable logic and domain knowledge they contain. Whether that means refactoring critical components, migrating to modern frameworks, upgrading language versions, or introducing contemporary patterns into existing codebases, we take an incremental, risk-aware approach. We don't advocate for complete rewrites—instead, we identify the highest-impact areas and modernize them iteratively alongside your ongoing product development. New features, bug fixes, and business requests don't stop during modernization; our approach enables both to happen simultaneously. The result is a modernized system that's easier to maintain, costs less to operate, and ready to adapt as your business evolves.
Let's explore how we can help your team ship faster and more reliably.
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