Expert guidance and leadership to align your technical vision with business goals
Many organizations face critical technology decisions without the internal expertise or capacity to navigate them confidently. Small companies don't need a full-time CTO or architect, but they do need strategic guidance at key inflection points. Larger companies may have strong technical teams but benefit from an external, objective perspective on major decisions—whether evaluating new technology, planning a migration, or conducting due diligence on an acquisition.
At Amplify, we provide fractional leadership and strategic services tailored to your specific needs. Whether you need ongoing guidance through a fractional CTO relationship, help designing a complex system architecture, or a one-time technical assessment, we bring battle-tested expertise without the overhead of full-time hires. Our experience spans from zero-to-one startups navigating their first technical hires to established enterprises making multi-million dollar technology investments. We help you make informed decisions, reduce technical risk, and align your technology strategy with business objectives.
Leadership Without the Overhead
Not every company needs a full-time CTO or principal architect, but every company making significant technology decisions needs that level of expertise. We provide fractional leadership services that give you access to senior technical guidance without the cost and commitment of a full-time executive hire. Whether you need strategic oversight for your engineering team, help building your technology roadmap, guidance on team structure and growth, or simply an experienced voice in leadership discussions, we act as an extension of your team.
Our fractional leaders bring decades of experience across startups and enterprises, having built and scaled engineering organizations, made critical build-vs-buy decisions, and navigated the challenges of rapid growth. We work on your timeline—whether that's a few hours a week for ongoing guidance or intensive engagement during critical periods. The result is better technical decisions, clearer direction for your engineering team, and confidence that your technology strategy supports your business goals.
Strategy Aligned With Your Vision
Major technology decisions, such as choosing your stack, designing system architecture, deciding whether to build or buy, have long-term consequences that are expensive to reverse. We help you make these decisions strategically, considering not just technical fit but also team capabilities, budget constraints, timeline requirements, and future scalability needs. Whether you're designing a new system from scratch, evaluating competing technologies, or determining the right build-buy-partner mix for your product roadmap, we bring objective analysis and real-world experience to the decision-making process.
Our services include comprehensive system design, technology evaluation and selection, build-vs-buy analysis for major components, research and development consulting, and proof-of-concept development to validate approaches before full commitment. We've architected systems across industries and scales, from lean MVPs to platforms serving millions of users. Our goal is to help you choose technologies and architectures that solve today's problems while positioning you for tomorrow's growth—without over-engineering or chasing trends that don't serve your business needs.
Resilience Through Preparation
Technical risk isn't always obvious until it becomes a crisis—a key engineer leaves and takes critical knowledge, a due diligence process reveals architectural problems, or inadequate disaster recovery planning leaves your business vulnerable. We help you identify, assess, and mitigate technical risks before they become business problems. This includes conducting thorough technical due diligence for acquisitions or investments, performing comprehensive risk assessments of existing systems, designing disaster recovery and business continuity plans, and providing fractional continuity services that ensure you're never dependent on a single person's knowledge.
Our assessments are thorough but practical, focusing on risks that actually threaten your business rather than theoretical concerns. We evaluate code quality, architectural decisions, security practices, operational resilience, and knowledge concentration—the "bus number" problem where losing one person could cripple operations. Whether you're preparing for an acquisition, managing rapid growth, or simply want to sleep better at night knowing your systems are resilient, we provide the analysis and solutions that protect your business continuity and reduce technical risk.